The sexualization of children is a slippery, slippery slope. And we have already seen the repercussions of it on today's society.
It is only going to get worse.
We are the ones to stop it.
Please read the below post and send Macy's an email. And please talk about this on your blogs. Macy's needs to know they have ticked off a lot of mother hens.
Oh, how I miss the days when we wrung our hands in worry over Barbie's kitschy clothes sending our girls the wrong message. Just when I thought the raunch fashion trend was a thing of the past, I was alerted to the scuttlebutt regarding Beyonce's new line of clothing for girls called, "The House of Dereon Girls' Collection." One glance at the photo above will give you an overview of this kiddie porn couture that will be bidding for your girls' attention this summer. Tacky just got tackier, Mom. Beyonce has managed to design a line where the red light district intersects the grammar school lunchroom.
The concept of the ad is supposed to be an endearing image of little girls playing dress-up, but the general public concensus seems to be saying, "creepy" rather than "cute." How many adults (including the girls' mothers) stood by at this photo shoot and allowed a photographer/producer to pose the girls in such a way? "C'mon girls, put your hands on your hips and work it. That's it--give me your best, pouty look." Seriously, it makes me want to throw-up. And then call Child Protective Services. Girls this age are supposed to be watching The Little Mermaid and dressing up like Ariel not pretending to be a model in a warped photo shoot on America's Next Top Model.
When I write and speak on today's provocative fashions for girls, I firmly hold to the position that clothing is like a label that sends a message to passers-by. In my book, "Your Girl: Raising a Godly Daughter in an Ungodly World," I quoted a newspaper article that interviewed a sampling of teenage boys at a local mall in my city of Austin, Texas. When they were asked to comment on some of the tarted-up teen girls parading by, many concluded that girls dress sexy to get male attention. But I am forever haunted by one boy's perception that the clothes are an "invitation." He said, "They're telling you, 'Come get it.' When girls dress like that, it tells guys they're easy."
This, of course begs the question of why any mom (or dad), would allow their daughter(s) to leave the house in an outfit that screams, “Come and get it!” to every red-blooded male that crosses her path. As if that wasn't enough, couple the boys' sobering remarks to the report by the the American Psychological Association that "the proliferation of sexualized images of girls and young women in advertising, merchandising, and media is harmful to girls' self-image and healthy development." Take a look at some of the fallout the study confirmed:
• Cognitive and Emotional Consequences: Sexualization and objectification undermine a person's confidence in and comfort with her own body, leading to emotional and self-image problems such as shame and anxiety.
• Mental and Physical Health: Research links sexualization with three of the most common mental health problems diagnosed in girls and women--eating disorders, low self-esteem, and depression or depressed mood.
• Sexual Development: Research suggests that the sexualization of girls has negative consequences on girls' ability to develop a healthy sexual self-image.
And to that, I say, "Shame on you, Beyonce for lending to the objectification of our girls." And while we're at it, let's add a few others to this wall of shame. Shame on Beyonce's mother, Tina, who supposedly designed the line. Shame on Macy's and other stores who are carrying this toddler tramp line. Ironically, when I surfed through girls' clothes on Macys.com, I found these two outfits side-by-side:
Can you guess which one is part of the House of Dereon Girls' Collection? Seeing both of these outfits side-by-side, illustrates the state of flux girlhood is in and the confusion that has resulted from a culture that is rushing our girls to grow up far too fast.
Ah, but I digress. Back to the wall of shame. Shame on the parents of the models in the ad who pimped their daughters out (literally) in an effort to pad their modeling resumes or make a few bucks. Shame on every grown adult who had anything at all to do with this distasteful line of clothes and marketing campaign. You failed to speak up and protect our girls by stating the obvious: "This is just plain WRONG."
And finally, shame on any parent who would buy this trash for their daughters after seeing such an offensive ad and in doing so, support the objectification of our girls. God has called parents to be their daughter's umbrella of protection. Anyone who would justify or defend this pedophile bait is completely desensitized to reality.
If your blood is boiling, do me a favor and send a note to Macy's letting them know how you feel about the line. Or feel free to give them a call at 1-800-BUY-MACY (1-800-289-6229).
© 2008, Vicki Courtney. Used by Permission. Originally posted at www.virtuealert.com.